On 24 October, the Antonio Gala Theatre in Alhaurín el Grande was filled with excitement, a sense of community and shared pride to mark the second edition of the Cubo’s Owner Summit. More than 450 property owners, alongside representatives from institutions, local authorities and partners from the tourism sector, joined us for an event that is firmly establishing itself as a must-attend for the holiday rental sector in Málaga.
📈 A year of growth and commitment
During his speech, Juan Cubo, CEO of Cubo’s Holiday Homes, highlighted the pillars underpinning the company’s growth: constant adaptation to regulatory changes, technological innovation, transparency with owners and the value of the team as its greatest strength.
2025 is proving to be a year of consolidation: more than 30,000 travellers have placed their trust in Cubo’s up to September, with an average stay of over 8 nights and 79.5 per cent of visitors coming from abroad.
Thanks to the joint efforts of the property owners, the tourism activity managed by Cubo’s has generated an economic impact of over 53 million euros, reflecting how holiday rentals drive employment and wealth, particularly in inland towns.
Furthermore, we reaffirm our social commitment by collaborating with organisations such as Un Sí Por La Vida and Hogar Abierto, because we believe that tourism should also generate well-being and opportunities for everyone.
✨ Innovation, compliance and the traveller’s experience
One of the most eagerly anticipated moments of the Summit was the presentation of the work carried out by the various departments at Cubo’s Holiday Homes, which demonstrated how professionalism, technology and a personal touch continue to make a difference.
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Marketing (Paula Gómez) presented the new digital campaigns and collaborations with influencers, as well as the launch of loyalty strategies to increase direct bookings and strengthen the Cubo’s brand.
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Product (Beatriz) discussed improvements to the presentation of the properties, the creation of more attractive visual content and new partnerships with international platforms to boost bookings, particularly during the mid and low seasons.
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Revenue (Juan Manuel and Alejandro) analysed the year’s results following the implementation of dynamic pricing, which has enabled the company to optimise profitability and maintain stable occupancy rates even during months of lower demand.
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Guest Services (Natalia) explained the roll-out of direct communication channels and the automation of responses using artificial intelligence, improving response times and customer satisfaction.
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Quality (Alejandro) presented the new system for individualised property monitoring, designed to identify opportunities for improvement and reinforce maintenance and cleaning standards.
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The Legal Department (Marina) provided an update on the new tourism regulations, with particular focus on the Unique Rental Registration Number.
This presentation demonstrated the whole team’s commitment to moving towards a more efficient and transparent management model, aligned with the demands of today’s market.
💬 The holiday rental sector: risks and opportunities
One of the most enlightening moments of the event was the round-table discussion ‘The holiday rental sector: risks and opportunities’, a forum for debate that addressed the sector’s main challenges and future prospects.
The panel consisted of Mar Alcázar, a lawyer specialising in tourism and legal adviser to Alhaurín el Grande Town Council; Álvaro Graciani, a lawyer and economist, an expert in taxation and a commentator on tourism regulations; Juanjo Bande, an architect and property developer, known for his outreach work on social media; Gabriel Pérez, Commercial Director of Roomonitor, a technology company specialising in the monitoring and management of holiday accommodation; and Juan Cubo, in his capacity as president of AVVAPRO (Association of Tourist Accommodation in Andalusia).
During the discussion, the speakers addressed the regulatory changes the sector will face in the coming years, the digitalisation of processes, owners’ tax liabilities, sustainability and the importance of maintaining professional standards as a guarantee for the future.
The speakers agreed that striking a balance between economic development, regulation and sustainability will be key to further consolidating the Andalusian holiday rental model.
🏆 Recognition of our owners’ efforts
As we do every year, we wanted to recognise the dedication and commitment of those who make it possible for Cubo’s to continue growing. The winners of the 2025 Best Accommodation Awards were:
🏅 Best Apartment: Cubo’s Las Acacias Beach
Apartment 🏅 Best Country House: Cubo’s Huertas de Alhaurín
Country House 🏅 Best Villas: Cubo’s Whitestone Villa Family Fun and Cubo’s Villa Los Javieles
🏛️ Institutional presence and industry partnerships
The event was attended by numerous local, provincial and regional authorities, including Anthony Bermúdez, Mayor of Alhaurín el Grande; Toñi Ledesma, Vice-President of the Málaga Provincial Council; and María Rosa Morales, Regional Representative of the Andalusian Regional Government.
Anthony Bermúdez highlighted “the essential role of Cubo’s Holiday Homes as a pioneer in the municipality’s tourism development”, emphasising its contribution to local employment and the promotion of retail and the hospitality sector. He also noted that Cubo’s plays a decisive role in positioning Alhaurín el Grande as a high-quality tourist destination, and reaffirmed the Town Council’s commitment to continuing to work together to strengthen this image.
For her part, Toñi Ledesma highlighted “the enormous tourism potential of Málaga, both on the Costa del Sol and inland”, emphasising the importance of diversifying the offering and promoting sustainable tourism that benefits all municipalities in the province through public-private partnership.
The event was also attended by representatives from our main partners and collaborators in the sector:
Booking.com, Airbnb, VRBO, Beyond, Upmarket and Lauro Golf, amongst others, who took part in this day of networking and recognised Cubo’s professionalism and management model as a benchmark in holiday tourism in Andalusia.
📰 The event in the media
Our Summit was also covered by the major media outlets:
📸 Relive the highlights
If you were unable to attend or would like to relive the day, you can download all the photos from the event here:
💙 Thank you for making it possible
At Cubo’s Holiday Homes, we’d like to thank every owner for their trust, the institutions for their support, and the whole team for their hard work.
We’ll continue to champion professional, sustainable and high-quality tourism that creates value for our owners and positions Málaga as a leader in the holiday rental sector.
See you at the Cubo’s Owner Summit 2027. This has only just begun!
#CubosHolidayHomes #OwnersSummit2025 #HolidayRentals #MálagaTourism #CuboOwners #SustainableTourism
🏡 Would you like to work with us?
If you own a property and would like to turn it into a holiday rental offering security, profitability and peace of mind, at Cubo’s Holiday Homes we take care of everything: marketing, guest services, maintenance and compliance with legal requirements.
👉 Get in touch with us and find out how we can help you get the most out of your property.