Last Thursday, 12 December, the Alhaurín el Grande Municipal Library became the focal point for sustainable rural tourism with the holding of the 2nd Technical Conference on Professional Tourism. The event brought together numerous professionals from the sector with the aim of analysing, promoting and planning opportunities for sustainable tourism in the municipality.
A key event for tourism in Alhaurín el Grande
The main purpose of the conference was to highlight the various possibilities for sustainable rural tourism offered by Alhaurín el Grande. Emphasis was placed on the use, development and conservation of local resources, whilst always promoting a balance between economic growth and the preservation of the natural and cultural environment.
The event was attended by:
- Anthony Bermúdez Beltrón, Mayor of Alhaurín el Grande.
- Luis Guerrero Jiménez, Councillor for Tourism.
- Juan Cubo Guerrero, holiday rental expert and CEO of Cubo’s Holiday Homes.
- Toñi Gallego Gallego, Chair of Cicerones Rurales.
- Macarena Herrera Conejo, Councillor for Economic Development.
- María Jesús de Llano, officer in the Tourism Department of Alhaurín el Grande Town Council.
The event also attracted the attention of other professionals, entrepreneurs and local organisations, reinforcing the importance of tourism in the town’s development.
Presentations and best practices in sustainable tourism
One of the highlights of the day was the presentation by Juan Cubo Guerrero, CEO of Cubo’s Holiday Homes, who shared his experience of the social and environmental best practices that tourist accommodation providers can implement. Juan emphasised the need to commit to responsible tourism that benefits visitors, the local community and the environment alike.
Recognition for the best accommodation providers of 2024
During the event, awards were presented to the most highly rated accommodation providers of 2024. These awards, which recognise quality and a commitment to sustainable tourism, were presented to:
- Best apartment: Cubo’s Seaview Port & Free Parking Apartment.
- Best rural cottage: Cubo’s Finca La Deseada Family.
- Best villa: Cubo’s Cozy & Modern Sol de Málaga.
These accolades reflect the effort and dedication of the owners in offering quality accommodation, with a firm commitment to sustainable development and the wellbeing of visitors.
Commitment to the future of rural tourism
The 2nd Professional Tourism Technical Conference reaffirms Alhaurín el Grande’s commitment to a sustainable tourism model, based on respect for the natural and cultural environment, as well as collaboration with professionals in the sector.
Both the Town Council and those in attendance made it clear that rural tourism is not only an economic opportunity, but also a tool for preserving and promoting the values that make Alhaurín el Grande a unique and attractive destination.
Congratulations to the award winners and to everyone who helps make Alhaurín el Grande a leading example of sustainable rural tourism!