Last Thursday, 12 December, the city of Málaga dressed up in its finest to celebrate the sixth edition of the Best Hotel Awards, the Awards for Excellence in Tourism. The prestigious event took place in the Picasso Museum Auditorium, an unrivalled setting in which to pay tribute to the very best in the tourism sector.
On an evening brimming with excitement, our CEO, Juan Cubo Guerrero, was honoured with the Award of Honour for a Lifetime Achievement in the Tourism Sector, a recognition that highlights his dedication, leadership and commitment to the sector.
The gala, hosted by the charismatic Patricia Betancort, brought together leading figures from the international tourism industry, making for a truly memorable evening.
Recognising Excellence
The Best Hotel Awards are much more than just prizes; they represent recognition for those who, through hard work and vision, have transformed the tourism industry. This year’s event saw hundreds of nominees from around the world, highlighting the significance of these awards.
Among the night’s big winners were:
- The INTERCONTINENTAL BARCELONA Hotel, which won the awards for Best Luxury Hotel and Best Events Hotel.
- RÉCHAUD HOSPITALITY SERVICE SCHOOL, recognised as Best Tourism Promotion Project and Best Training Organisation.
- COBOS CATERING, Best Catering 2024.
- BARCELÓ HOTEL GROUP, which won the Best Responsible Tourism Project Award.
Meanwhile, the Awards of Honour celebrated exceptional careers and contributions. In addition to Juan Cubo Guerrero, initiatives such as those of AEHCOS, for the Promotion of Tourism, and the Gran Hotel Miramar, as Best Luxury Hotel, were recognised.
Recognition for an Inspiring Career
The Award of Honour presented to Juan Cubo Guerrero reflects not only his success as the leader of Cubo’s Holiday Homes, but also his innovative vision for redefining the tourism experience. Since our company’s inception, Juan has worked tirelessly to offer a service that combines quality, authenticity and personalised attention, setting us apart within the sector.
This award is a tribute to his passion for tourism, his ability to adapt to changes in the market and his firm commitment to the development of the Costa del Sol as a leading tourist destination.
Social Responsibility and the Future
The event also highlighted a commitment to corporate social responsibility. Through the Social Action Gala, the Best Hotel Awards awarded scholarships for master’s degrees in CSR, providing unique training opportunities at the prestigious Campus Universitario Europeo business school.
Here at Cubo’s Holiday Homes, we would like to congratulate all the award winners and thank the organisers for this event, which promotes excellence in tourism. We would also like to thank the mayor of Alhaurín el Grande, Anthony Bermúdez, for his kind words about our CEO and for presenting him with the award. We are proud to have a leader like Juan Cubo, who inspires us every day to keep growing and offering unique experiences to our customers and owners.
If you’d like to find out more about this event, visit the official website: www.premiosalaexcelenciaturistica.com
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